Traditional marketing vs. online marketing for online shopping sites Essay

Traditional market vs. online marketing for online shopping sites - seek Exampleo purchase certain product or wish to avail certain services, we gather in to visit the site selling such products or services, pay the amount and our desired thing allow be delivered to us. The core concept or process of marketing a product remains same only avenues to it change.The early phase of online marketing is replete with such examples that the investors had to invest a great weed of bills to start his venture and there was not enough certainty also if the venture exit be successful or not. Within a very period of time this conception changed and quite a little started to follow the rule of developing products and market them properly. It has been observed if it can be done properly customers atomic number 18 sure to come. Thus, it is understood that advertisement plays a great role in selling products online. During the earlier decompose of Internet marketing investors used to spend h uge amount of money to compete with others and more money were spent in order to launch an effective advertising campaign. Both in traditional as well as online marketing, advertising play a dominant role. The main reason is until and unless the consumers can be properly informed about products, it will not be possible to attain expected results. If we valuate with a bit of analytical mind, we will realize that in case of online marketing same methods want that of its traditional counterpart is used. In this context it becomes important to understand about traditional tools of marketing in a brief way.The whole idea of traditional marketing is standing over the foundation of marketing mix, which, according to Professor E. Jerome McCarthy, is summation of four materials, namely, Product or service, Pricing of the Product, Distribution or location of such products, and finally, promotion of such products. Selling is the final destination for marketing and the two factors a) Custome r acquisition and b) Retention of those customers play the most important role. Traditional tools for marketing depend