The Influence of Mass Media on the Way Political Campaigns are Run Essa

The Influence of Mass Media on the Way constitution-making Campaigns atomic number 18 RunOn the Monday when the United States Supreme court of law issued its feeling on whether the deadline for certifying votes could be extended in Florida, there was an unsettling sight on TV. News correspondents came flying by of the court and s tood, out of breath, before the cameras. Without having contract the six-page ruling, subjecters began to talk to millions of people about what the court had done. Some reporters got it flat wrong, aphorism the high courts ruling was in favor of George W. Bush and a beat for Al Gore. News wire services and several Web sites withal incorrectly summarized the courts action. It was only later that the news media corrected itself by insurance coverage that the court had simply sent the case back to the Florida Supreme Court and requested some clarification. Walter Cronkite, the living legend of TV news, has criticized his profession for having too mu ch of an emphasis on getting the news out fast. And the society of Professional Journalists has criticized the media in the aftermath of these events for failing to act independently in their reporting on the election...so what is the real role of the media in political campaigns? Does it report or influence?INTRODUCTION One of the most important aspects of political elections is its media presentation. This is especially enhanced in the United States where the majority of the people are media thirsty. The important factor that plays on the electoral process is the ability to march on and set the agenda for the candidate. This comes from the outcome they want from their campaigns. Most candidates deliberate that their policy to promote their agenda at the beginning of the year is never sound because people eventually get tired of watching their faces and their biographies on the media convey and other mass media distribution. Hence, it acts negatively on the psychology of the pe ople. Therefore it is imperative mood that media must be used in a very depending on(p) manner. Secondly, the image of the candidate presented in mass media is paid therefore they bring to be effective. Candidates depend on the office of the campaigner to do this. The media for grammatical case gives the power to the candidate to create policy views in a hardheaded manner that is meant to attract the attention of the viewer. The imagery, the impression and the psycho... ... influence people to believe that the candidates are true to their campaigning. Even if they were losing against the main opponent, they are still automatic to fight till the stand up moment because what they believe is concrete. This creates a flow effect on the voters, thereby compelling them to make decisions for the candidate. Those who drop out earlier on do not get the benefit of last minute decision-makers. References1.John Nichols, STAVE OFF THE PREDICTED LOW VOTE TODAY. , neat Times (Madison, WI ), 02-16-1999, pp 8A.2.Lawrence, David. America The Politics of Diversity. United States Wadsworth Publishing Company, 1999.3.Masterson, Karen. Campaign 2000 Businesses know Strains of Political Shakedown. The Houston Chronicles. October 19, 2000, Star Edition.4.The Case Program, Kennedy School of Government, Harvard University 19965.TOM FITZGERALD, advertise WARS IN NEW HAMPSHIRE. , The Record (Bergen County, NJ), 02-16-1996, pp a14.6.BERTIL HANSON, Fixing Campaign Spending. Vol. 15, The World & I, 03-01-2000, pp 32.7.Julia Kindl, Agenda-Setting Function, Last change 3/15/00 http//oak.cats.ohiou.edu