Crm in Myanmar

The aim of this report is to describe the current CRM practices in Myanmar nation and opportunities and challenges of implementing E-CRM in Myanmar which therefore to pop the question recommendations. Firstly, description of Myanmar unsophisticated and its economy, IT and communicating ar stated to get the better concord and situations of Myanmar. in that locationfore, CRM practices and natural action in Myanmar is explained which is then followed by theory and definitions of CRM and benefits. Secondly, E-CRM is stated and its advantages and disadvantages argon indicated. Therefore, opportunities and challenges in implementing E-CRM in Myanmar ar provided. Finally, the recommendation for implementing E-CRM is given harmonise to the challenges of implementing E-CRM in Myanmar. Customer family relationship Management (CRM) in Myanmar There are three types of CRM activities involving operational, analytical and collaborative. Operational activities like guest servi ce, prepare prudence, invoice/billing, gross gross sales/marketing, automation and management are carried out traditionally. As for the guest services, there are most call centres and help desks provided by some companies and organizations but hush up not utile and helpful.

24 hours call centre are still rare, therefore, customers are necessary to wait till any the office is undefendable or the technicians are available to provide the solutions Order management is processed over the telephone or have to adjoin with suppliers in person. Then, invoice and billing is do sometime by a cheque which is uncommon and much preferable mode is cash in hand ! regardless of the amount of money. Furthermore, sales and marketing are also through with(p) with represent to face activities with potential and existing customers. As for the analytical activities, most of the firms and political science offices in Myanmar practise traditional CRM which is previous(a) and necessary to update with procession of IT technology. It is time consuming for some(prenominal) of the organization and the customer,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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