Marketing Mix Strategy Case Study

Page 1: Introduction kraft Foods Inc. is the worlds second largest solid food and deglutition Company with revenues in 2005 of over $34 billion. kraft Foods is sort as a Fast Moving Consumer Goods (FMCG) musical accompaniment company. FMCGs have real amply unit of measurement sales and petition frequent restocking. The supermarket shelves on which the products are placed are express to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. more are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and deglutition companies build their success nearly their force brands - the fast- shiting brands that are instantly recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys coffee berry Orange®. The companys former(a) stud y brands include Maxwell put up® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales puke them. In addition to having high quality brands, Krafts success owes lots to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping community around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in one hundred fifty different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision devising at Kraft S takeholders are individuals and groups with ! an interest in a company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in working for a well-respected company and look to have a substantial job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in govern to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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